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38 Votes Vote

Business growth across UK has both employers and employees reassessing skills and salaries

Posted by admin 23 hours ago News
http://www.thedrum.com — An in depth report on employment growth and opportunity shows a far more confident business community looking to hire over the next 12 months, with employees also thinking about shifting jobs and making career changes.With 66 per cent of business organizations stating that they plan to increase employee pay next year, this could not come at a better time with an estimated 55 per cent of employees Read More
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24 Votes Vote

50 Cent lampoons Cribs for Hostelworld's 'In Da Hostel!'

Posted by admin 23 hours ago News
http://www.campaignlive.co.uk — Hostelworld spot parodies the mid-2000s MTV hit Cribs and stars one of the show's original hosts, 50 Cent. Read More
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25 Votes Vote

Alan Carr joins Moneysupermarket's epic dance-off for Channel 4 ad takeover

Posted by admin 23 hours ago News
http://www.campaignlive.co.uk — Comedian Alan Carr could be donning a pair of tiny shorts and taking on Dave and Colin for his hijack of Moneysupermarket.com's "#EpicDanceOff" ad, as part of Channel 4's Comedy Gala on Sunday (29 May). Read More
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23 Votes Vote

The Krankies join anti-English hoarde for Paddy Power Bantz campaign

Posted by admin 23 hours ago News
http://www.campaignlive.co.uk — The Krankies and Michelle McManus join a thronging hoarde of Scots singing their nonchalance about failing to qualify for the Euro 2016 tournament in a new ad from Paddy Power. Read More
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25 Votes Vote

Shatner threatens customers in darkly comic Priceline spots

Posted by admin 23 hours ago News
http://www.campaignlive.co.uk — Twenty years in, Captain Kirk and BBDO NY are keeping things interesting Read More
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24 Votes Vote

Channel marketers depend on social media to build partnerships

Posted by admin 1 day 23 hours ago News
http://www.thedrum.com — For B2B marketers facing the challenge of reaching distributor, wholesalers, retailers and others in a channel of distribution, a recent report notes that 'channel' marketers are very much immersed in the digital age and their importance and influence is growing. In fact, over 70 per cent of the typical high-tech companies revenues now come from indirect channels.B2B marketers and executives task Read More
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32 Votes Vote

BrewDog reveals Lone Wolf logo as it tries to avoid the 'overly craft' look

Posted by admin 1 day 23 hours ago News
http://www.thedrum.com — BrewDog has revealed the brand identity for its hotly-anticipated new spirits arm Lone Wolf. Designed by B&B studio, the simple design features a wolf's head distilled down to its purest geometric elements. The irreverent Scottish brewer announced plans to venture into the spirits industry two years ago, to "do something no-one else is doing" in the vodka, whisky and gin categories. Set to la Read More
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21 Votes Vote

Facebook appoints Patrick Walker to head media partnerships for EMEA

Posted by admin 1 day 23 hours ago News
http://www.thedrum.com — Facebook has appointed Patrick Walker, responsible for launching YouTube in the EMEA region, as director of media partnerships EMEA, to guide media companies’ strategies across Facebook’s products.Walker will be responsible for leading EMEA content partnerships with media companies across news, sports, and entertainment. He will be focused on helping media companies develop publishing and audienc Read More
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38 Votes Vote

Globant acquires design firm WAE to expand London and NY operations

Posted by admin 1 day 23 hours ago News
http://www.thedrum.com — Digital firm Globant has acquired design company WAE, which is comprised of We are London Limited and We are Experience as it looks to expand its presence in both London and New York.WAE, led by chief executive Chris Averill, was founded in 2003 and currently has a staff of 40 in both locations."Since its founding, WAE's focus has been to become a leader in building innovative solutions that brin Read More
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39 Votes Vote

ANA inducts Slack and Company founder as its first B2B Hall of Fame inductee

Posted by admin 1 day 23 hours ago News
http://www.thedrum.com — In recognition of the huge impact that business-to-business (B2B) marketing has had in the advertising industry over the years, the Association of National Advertisers (ANA) has chosen veteran B2B marketer Gary Slack as its first B2B Hall of Fame inductee, the ANA announced today.The inaugural B2B Hall of Fame honor pays tribute to marketing professionals from all sides of the industry that have Read More
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38 Votes Vote

Time Inc's CEO on eradicating 15-foot offices to shift the publisher's culture

Posted by admin 1 day 23 hours ago News
http://www.thedrum.com — Joseph Ripp, the chief executive of Time Inc, has said his company's leap into the digital space was only made possible after "an awful lot" of culture changes in the organisation. The chief executive, who originally left parent company Time Warner in 2001 and arrived back in 2014, is now leading a legacy print company that has seen its digital audience increase 83 per cent over the last two year Read More
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