28 Votes Vote

Snapchat may stop sharing ad revenue with Discover media partners in favour of a flat upfront fee

Posted by admin 21 hours ago News — Snapchat reportedly has ambitions to pay media partners on Discover a flat license fee upfront instead of sharing ad revenue as it transitions from social company to media owner, adopting the same model as TV networks.Currently the platform lets publishers on Discover sell ads against their content, and keep hold of the ad revenue generated as a result. Snapchat also sells ads against the same co Read More
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22 Votes Vote

Dropbox brings in former EA global marketing head as CMO

Posted by admin 21 hours ago News — File sharing brand Dropbox has announced the appointment of Carolyn Feinstein as its new chief marketing officer.Feinstein has been in the industry for more than two decades, heading up Electronic Arts’ (EA) global marketing team as SVP until 2014. Here she was responsible for brand campaigns such as Fifa, The Sims and Battlefield, before leaving to become VP of marketing for Pure Storage.Dennis Read More
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26 Votes Vote

Big Ass Fans endorses another ass for president

Posted by admin 21 hours ago News — Still undecided?Big Ass Solutions, which says it makes “the world’s best fans, lights and control systems with an emphasis on energy efficiency,” is offering up its so-called mascot and faith healer, Fanny the donkey, as a “ride-in candidate” for President of the United States.Fanny will even be on the UNLV grounds for the October 19 debate “trying to rile up the crowd,” the company said.Accordin Read More
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27 Votes Vote

Havas Chicago creates #CheckYoSelf installation filled with boobs for Breast Cancer Awareness Month

Posted by admin 21 hours ago News — Passerby’s on Grand Ave. in Chicago would not suspect to be faced with giant inflatable boobs.That’s exactly what Havas Chicago was going for.By forgoing a digital campaign, for the second year Havas Chicago is kicking off Breast Cancer Awareness Month with a bang — or a boob. This year’s physical installation is focused around #CheckYoSelf by turning their lobby into a room filled with balloons Read More
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26 Votes Vote

IBM’s Matt Candy named Dadi Individual of the Year 2016

Posted by admin 21 hours ago News — Matt Candy, the European leader for IBM’s interactive experience business, has been named individual of the year at The Drum’s Dadi Awards.Candy was chosen as the winner after topping our Digerati poll, a public vote to find the UK’s most outstanding digital talent, which garnered some 5000 votes.He collected his accolade at last night’s 10th anniversary Dadi Awards ceremony in London, where Acce Read More
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20 Votes Vote

Accenture’s Wheelchair Fitness Tracker wins Grand Prix at 10th anniversary Dadi Awards

Posted by admin 21 hours ago News — A fitness tracker designed for wheelchair users has won the Grand Prix at the Dadi Awards, which celebrated 10 years of recognising the UK’s finest digital work at a ceremony in London last night (19 October).Accenture’s app was described by judge and executive creative director at StartJG, Patrick Baglee, as fulfilling “a clear need” and having the potential “to make a profound social impact”.It Read More
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33 Votes Vote

Twitter trolling and abuse extinguished family-friendly Disney’s potential buy-out

Posted by admin 1 day 21 hours ago News — Disney executives were reportedly afraid the company's rumoured acquisition of Twitter could tarnish the brand’s family-friendly status as it would have inherited the mammoth task of cleaning up user behavior had it followed through on its initial interest.According to reports, the brand was well in the (now seemingly subdued) race to acquire the social network which is conducting a Wall Street a Read More
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30 Votes Vote

Gaming brand Razer acquires George Lucas-founded THX

Posted by admin 1 day 21 hours ago News — Entertainment company THX said gaming lifestyle brand Razer has acquired the majority of its assets “and brought [on board] the management and employees of the company.”In a press release, THX said it will continue to operate independently under its own management and “apart from the ongoing business of its parent company.”Terms of the deal were not disclosed.THX said it will maintain its core mi Read More
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36 Votes Vote

Buzzfeed follows the ad money, and its competitors, as it unveils plans to build two branded content studios

Posted by admin 2 days ago News — Buzzfeed is following in the footsteps of its digital rivals by pumping investment into branded video content, unveiling plans to build two studios and double its office space in London as it looks to become the international video hub.Publishers taking branded content in-house is not a new trend, with Mashable, CNN and the New York Times among those restructuring to service their clients directl Read More
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26 Votes Vote

McCann Worldgroup garners most Cannes Lion 2016 wins, says global creativity report

Posted by admin 2 days ago News — McCann Worldgroup has been recognized as the most awarded network in North America in a report by the Cannes Lions 2016 global creativity report.The global creativity report is compiled after the Cannes Lions Festival each year, and then released through the Cannes Lions Archive. This audited report provides in-depth statistics on Lion-winning creativity by agency, brand and individual.Additional Read More
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21 Votes Vote

Branson tells US under-30 entrepreneurs why he doesn't want Trump as President

Posted by admin 2 days ago News — British billionaire Richard Branson told an audience of young entrepreneurs in Boston yesterday that he had been following the US Presidential election closely because it will have “major implications” all over the world. And the person he did not want to win was Mr Trump.In a blog post on Virgin’website Branson had said earlier ,“ Quite a few of my American friends, especially some very successf Read More
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