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21 Votes Vote

Johnston Press in advanced talks to buy i newspaper

Posted by admin 10 hours ago News
http://www.thedrum.com — Johnston Press has confirmed it is in talks with ESI Media over the sale of the i newspaper in a potential deal estimated to be worth approximately £24m.Edinburgh-based Johnston Press, which owns The Scotsman and more than 200 other regional newspaper titles, announced that it was in the late stages of discussions but nothing has yet been confirmed.In a statement to The Drum a Johnston Press spok Read More
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35 Votes Vote

Publishers must stay ahead of the curve on mobile or face the consequences, say Swrve

Posted by admin 10 hours ago News
http://www.thedrum.com — The growth of mobile as a media channel has transformed the modern publishing landscape, demanding that media organisations of all sizes tackle the challenges and opportunities presented by mobile head-on, according to Barry Nolan, VP of mobile marketing specialists Swrve.Speaking ahead of an upcoming webinar on the subject of ‘Mobile and the Media’, Nolan said: “Once feared by publishers, mobile Read More
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42 Votes Vote

IAB study shows TV has lost its dominance of the living room amidst device proliferation

Posted by admin 10 hours ago News
http://www.thedrum.com — New research published by the IAB has dispelled two commonly held myths about the power of TV; principally that it is the dominant screen in the living room and that people only cram non-TV related behaviour into the ad breaks.Acknowledging the ever increasing proliferation of internet connected devices the Real_Living study saw 1,050 TV viewers tracked in their own homes via on-device tracking, Read More
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26 Votes Vote

Man behind Ninja Warrior format to run Dentsu Aegis Network’s content business

Posted by admin 10 hours ago News
http://www.thedrum.com — Denstu Aegis Network has appointed Shuntaro Tanaka, the man behind the popular TV format Ninja Warrior, to run its content business The Story Lab.The promotion sees his role expanded from chief operations officer of Dentsu Aegis Network in Vietnam and the local lead for The Story Lab, to leading the specialist content division across 16 countries.The Story Lab is the global content arm of the adv Read More
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24 Votes Vote

Top Gear unveils its full line-up with Formula One favourite Eddie Jordan coming on board

Posted by admin 10 hours ago News
http://www.thedrum.com — Top Gear has unveiled its full presenter line-up, confirming that Formula One guru Eddie Jordan would be among the four other personalities joining Chris Evans and co-host Mat LeBlanc for the show’s return.Jordan will join the team alongside world record-breaking German racing driver Sabine Schmitz, renowned motoring journalist and YouTube petrolhead Chris Harris, and car reviewer and TV presente Read More
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33 Votes Vote

Ibiza Rocks consolidates creative, media planning and social with AllTogetherNow

Posted by admin 10 hours ago News
http://www.thedrum.com — Travel brand Ibiza Rocks has appointed AllTogetherNow to handle its pan-European creative, media planning and buying and social activation accounts.The&partnership content agency, headed up by former NME editor Conor McNicholas, has been tasked with rethinking how Ibiza Rocks blends its creative content and media strategies to better reflect “the raw, edgy personality of the brand.”“We’re a g Read More
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31 Votes Vote

PayPal scalps a parody of its Super Bowl ad positioning Bitcoin as ‘New Money’

Posted by admin 10 hours ago News
http://www.thedrum.com — A repurposed version of PayPal’s Super Bowl ad positioning Bitcoin, instead of the money transferal service, as the future of currency has been pulled from YouTube to "avoid customer confusion".The ‘New Money’ PayPal slot, which featured as The Drum’s Ad of the Day last week, took aim at the established banking institutions by calling them ‘Old Money’ and implying it is the future of banking.Howe Read More
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36 Votes Vote

Tesco matches singles based on shopping basket contents for Valentine's Day push

Posted by admin 10 hours ago News
http://www.marketingmagazine.co.uk — Tesco is playing Cupid with a Valentine's Day campaign based on a social experiment that aims to match prospective couples by analysing the contents of their shopping baskets. Read More
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