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40 Votes Vote

Walkers asks customers to tweet for free crisps

Posted by admin 1 day 7 hours ago News
http://www.marketingweek.co.uk — Walkers turns three London bus stops into Twitter vending machines. Read More
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35 Votes Vote

Pernod Ricard reconnects brand and local teams to win customers ‘in the last three feet’

Posted by admin 1 day 7 hours ago News
http://www.marketingweek.co.uk — Pernod Ricard says move will create ‘some shortfall’ in headcount. Read More
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21 Votes Vote

The ice bucket challenge: one-hit wonder or the future of fundraising?

Posted by admin 1 day 7 hours ago News
http://www.marketingweek.co.uk — Charities can benefit in the longer term but must ensure consumers know who the campaign is for.  Read More
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23 Votes Vote

Paddy Power hails ‘exceptional’ World Cup marketing for customer growth spike

Posted by admin 2 days ago News
http://www.marketingweek.co.uk — Cheeky and reactionary activity helped bookmaker notch up 795k new customers in the first half of the year. Read More
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39 Votes Vote

Pernod Ricard CMO Martin Riley to retire amid restructure

Posted by admin 2 days ago News
http://www.marketingweek.co.uk — South Africa MD will replace Riley as drinks maker merges marketing and commercial. Read More
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27 Votes Vote

Samsung launches smartwatch that ‘redefines the idea of a wearable’

Posted by admin 2 days ago News
http://www.marketingweek.co.uk — Gear S smartwatch described as the ‘experimental’ option for marketers to create wearable applications. Read More
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23 Votes Vote

Lidl focuses on quality in £20m brand campaign

Posted by admin 2 days ago News
http://www.marketingweek.co.uk — Discount grocer will also mount first major social media push as part of #Lidlsurprises campaign. Read More
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33 Votes Vote

British Heart Foundation kicks off research-focused marketing

Posted by admin 3 days ago News
http://www.marketingweek.co.uk — Campaign asks people to raise money to fund research into congenital heart defects. Read More
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