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39 Votes Vote

75% of SEO specialists aren't prepared for Google AMP

Posted by admin 23 hours ago News
http://www.thedrum.com — Google’s Accelerated Mobile Pages (AMP) – its attempt to help the publishing industry adjust to a ‘mobile first’ world - may be one of the key challenges facing the media industry in 2016, but over three-quarters (76 per cent) of search engine optimisation (SEO) specialists have yet to act on it.That’s the findings of a recent survey of over 300 senior SEO professionals across the U.S. and Europe Read More
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39 Votes Vote

McKinney wants you to wipe your butt with North Carolina’s discriminatory bathroom bill

Posted by admin 23 hours ago News
http://www.thedrum.com — Earlier this month, lawmakers in North Carolina passed a statewide bill that requires transgender people to use bathrooms that match the sex on their birth certificate, a move that has drawn national criticism for its discriminatory nature.To protest the controversial bill, called HB2, North Carolina-based McKinney has printed the entire bill on toilet paper rolls and is encouraging local busines Read More
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37 Votes Vote

Facebook's Q1 earnings leap 52% to hit $5.4bn

Posted by admin 23 hours ago News
http://www.thedrum.com — Facebook announced a 52 per cent annual leap in earnings during the last quarter amounting to $5.4bn, with revenues from mobile advertising accounting to 82 per cent of its total takings for the quarter.The social network’s total monthly active users (MAUs) were 1.65 billion as of the end of the reporting period (March 31, 2016), equating to an increase of 15 per cent year-on-year, with mobile MA Read More
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28 Votes Vote

Twitter's Q1 revenues totaled $595m coming in at the 'lower end of expectations'

Posted by admin 1 day 23 hours ago News
http://www.thedrum.com — Twitter recorded revenues of $595m during the first quarter of 2016 amounting to a net loss of $80m for the period, primarily due to brand marketers not increasing their ad spend as had been previously forecast, according to the social network’s latest results.“Revenue came in at the low end of our guidance range because brand marketers did not increase spend as quickly as expected in the first q Read More
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36 Votes Vote

Marketing Moment 30: “Got Milk?” campaign launches with Aaron Burr spot

Posted by admin 1 day 23 hours ago News
http://www.thedrum.com — To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years. Today’s marketing moment was chosen by Lucy Truglio, director of the International Andy Awards. Below, find out why she chose Goodby Silverstein & Partners 1993 ‘Got Milk?’ Aaron Burr ad as her favorite marketing moment.In 1993, I didn’t ful Read More
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33 Votes Vote

Just who will buy Yahoo, and what would the fallout be in the advertising game?

Posted by admin 1 day 23 hours ago News
http://www.thedrum.com — Yahoo’s actual financial results were announced last week with little acknowledgement. Much of the reporting centred on its impending sale. The Drum’s digital editor Ronan Shields asks who would want to buy, and why? And ultimately who will benefit?Yahoo called its latest quarterly results yesterday demonstrating that revenue continued to contract, although the numbers beat expectations (arguably Read More
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41 Votes Vote

Everyone smells like Grandma's bewitching cookies in GS&P campaign

Posted by admin 1 day 23 hours ago News
http://www.campaignlive.co.uk — Grandma, what big arms you have Read More
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22 Votes Vote

"You don’t realize how lonely independence is": the benefits of a little 'Overshare'

Posted by admin 2 days ago News
http://www.thedrum.com — On the surface, a sprawling warehouse doesn’t seem like the place to gather a few hundred creatives to intimately discuss some very personal stuff related to work — especially for freelancers. But freelancers are cut of a slightly different cloth, and tend to gravitate towards each other. Thankfully, the pervasive sentiment among freelancers is that it is good to share their ups and downs.There i Read More
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34 Votes Vote

ESI Media CEO Steve Auckland steps down following Independent’s print closure

Posted by admin 2 days ago News
http://www.thedrum.com — Steve Auckland, the group chief executive of ESI Media, parent company of the Independent, London Evening Standard and London Live, is to step down after just under 18 months in his position.Auckland’s departure comes a month after ESI Media sold the i to Johnston Press and closed its print editions of the Independent and Independent on Sunday.ESI Media has appointed group chief financial officer Read More
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20 Votes Vote

Vitamin maker Sundown Naturals promotes its ‘Shmorange’ bottles in campaign out of Droga5

Posted by admin 2 days ago News
http://www.thedrum.com — It turns out that food companies aren’t the only ones touting their gluten-free, preservative-free products in an effort to appeal to changing consumer tastes. Vitamin maker Sundown Naturals is the latest brand to shout about its healthy offerings with a campaign created by Droga5 called ‘Shmorange’ that promotes its vitamins sans gluten, dairy or artificial flavors.In four spots, the brand plays Read More
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28 Votes Vote

Would you buy a gay turtle? Amnesty International tests Turkish homophobia

Posted by admin 2 days ago News
http://www.campaignlive.co.uk — TBWA\Istanbul sets #GayTurtle spot in pet shop Read More
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