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23 Votes Vote

Netflix’s ‘biggest content marketing push to date’ spurs revenues

Posted by admin 11 hours ago News
http://www.marketingweek.co.uk — Marketing efforts for Orange is the New Black helped boost second quarter revenues by 37%. Read More
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42 Votes Vote

Share a Coke and World Cup marketing fail to lift Coca-Cola profits

Posted by admin 11 hours ago News
http://www.marketingweek.co.uk — A spike in marketing costs and a lack of consumer demand for fizzy drinks saw Coke miss analysts’ estimates in its second quarter. Read More
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30 Votes Vote

Mondelez adopts global marketing structure to boost biscuit brands

Posted by admin 11 hours ago News
http://www.marketingweek.co.uk — Mondelez details marketing plan to give brands such as Oreo and Ritz the same level of cut through as Cadbury. Read More
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41 Votes Vote

McLaren and Lotus pull away from F1 elitism to drive revenues

Posted by admin 11 hours ago News
http://www.marketingweek.co.uk — Formula One teams look to eschew the exclusive nature of the sport to make their brands and sponsors more accessible to fans. Read More
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34 Votes Vote

Unilever appoints marketer Alan Jope as new personal care president

Posted by admin 1 day 11 hours ago News
http://www.marketingweek.co.uk — Jope replaces David Lewis who is taking over as Tesco chief executive in October. Read More
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24 Votes Vote

Nissan preps global campaign to unite football sponsorships

Posted by admin 1 day 11 hours ago News
http://www.marketingweek.co.uk — Campaign to push the ‘innovation and excitement’ Nissan shares with its sponsored football properties. Read More
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25 Votes Vote

Lacoste takes stores digital with AR app for new trainer range

Posted by admin 1 day 11 hours ago News
http://www.marketingweek.co.uk — App lets shoppers virtually try on trainers in store, share images and make purchases. Read More
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25 Votes Vote

Tesco looks to Unilever marketer to provide a clear brand identity

Posted by admin 1 day 11 hours ago News
http://www.marketingweek.co.uk — David Lewis to focus on brand purpose and reconnecting with customers. Read More
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