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27 Votes Vote

‘Avoid management babble and think like a customer if you want to be a CEO’

Posted by admin 1 day 13 hours ago News
http://www.marketingweek.co.uk — Marketer turned CEO Allan Leighton offers his tips for success.   Read More
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Tags: avoid management babble customer ceo All
36 Votes Vote

Britvic moves GB marketing chief to global role

Posted by admin 2 days ago News
http://www.marketingweek.co.uk — Jonathan Gatward to take on newly created global category and capability director role.  Read More
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23 Votes Vote

McDonald's focuses on ‘what matters’ in push to highlight its positive contributions

Posted by admin 2 days ago News
http://www.marketingweek.co.uk — Campaign introduces the strapline ‘Here’s to what matters’. Read More
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30 Votes Vote

Unilever aims to ‘reinvent ecommerce’

Posted by admin 2 days ago News
http://www.marketingweek.co.uk — Unilever hoping to find new ways to influence shoppers’ purchasing decisions before they reach a retailer’s website. Read More
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34 Votes Vote

Visa tops World Cup positivity rankings as sponsors beat ambushers

Posted by admin 3 days ago News
http://www.marketingweek.co.uk — Visa’s sponsorship of the event delivers boost in consumers’ instinctive positivity to the brand, according to report. Read More
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Tags: visa tops world cup positivity rankings sponsors beat ambushers All
21 Votes Vote

‘The highest paid CMOs are the best digital performers’

Posted by admin 3 days ago News
http://www.marketingweek.co.uk — Survey finds marketers’ salaries increase as digital marketing performance improves.  Read More
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38 Votes Vote

Unilever puts greater focus on innovation to drive up prices

Posted by admin 3 days ago News
http://www.marketingweek.co.uk — Sales dipped in Europe as the discounters and promotions by rivals forced it to cut prices. Read More
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32 Votes Vote

Facebook: ‘Marketers are realising the creative opportunity we offer’

Posted by admin 3 days ago News
http://www.marketingweek.co.uk — Facebook’s Q2 ad revenue soared 67% as brands started to approach it in the same way as TV, it claims. Read More
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Tags: facebook marketers realising creative opportunity offer All