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24 Votes Vote

Arsenal to live stream upcoming fixture through the official club app

Posted by admin 45 minutes ago News
http://www.thedrum.com — Arsenal has taken steps to strengthen its digital capabilities by partnering with online video company Ooyala to stream an upcoming pre-season friendly through the club’s official app.The Premier League side will show this weekend’s game against Club Deportivo Guadalajara (Chivas) on its own app as part of its efforts to grow a global fan base and open up more revenue streams through digital plat Read More
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24 Votes Vote

Above + Beyond poaches creatives from VCCP’s O2 creative team

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http://www.thedrum.com — Creative duo Josefine Lindmark and Sam Whigham are joining Above + Beyond from VCCP.The pair, who met three years ago while working on VCCP’s ‘Be More Dog’ campaign for O2 will report to the young agency’s executive creative director and founder, Dave Billing.This hire comes on the back of the consultancy’s appointment of former McCann London head of account management, Tom Bedwell, to the role o Read More
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41 Votes Vote

Amazon set to double down on video spend and triple its original content as it climbs the ranks in streaming space

Posted by admin 45 minutes ago News
http://www.thedrum.com — Amazon is taking a large step up in its content spend in the second half of this year, announcing it will nearly triple its number of new Amazon Original shows in the latter half of 2016 compared to the same period in 2015 as it looks to steal eyes from Netflix.The internet giant announced its content plans on an earnings call yesterday (28 July) as it reported its fifth consecutive quarter of pr Read More
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22 Votes Vote

Disney-owned Maker Studios hit with layoffs

Posted by admin 45 minutes ago News
http://www.thedrum.com — Opened with a bang, and deep investment in 2014, Disney-owned short-form creative specialists Maker Studios confirmed to Deadline that they are, in fact, laying off staff. Initially, Disney made a $500m commitment to the effort and, if certain financial targets were hit, was going to add an additional $450m. However, the company fell short, with the final outlay at $698m.In a statement, the compa Read More
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36 Votes Vote

EE and BT launch first dual brand campaign with Kevin Bacon

Posted by admin 45 minutes ago News
http://www.campaignlive.co.uk — EE and BT have launched their first joint marketing campaign to push the recently announced BT Sport app. Read More
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28 Votes Vote

Honda "Even progress needs a break" by Karmarama

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http://www.campaignlive.co.uk — Honda UK is launching a series of sponsorship idents for Channel 4's Film On 4, which show even the most progressive people and products need some time out once in a while. Read More
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29 Votes Vote

Methods in B2B marketing follow basic tenets that become 'buying motivators'

Posted by admin 1 day 45 minutes ago News
http://www.thedrum.com — When it comes to B2B marketing and sales, there are defining factors that motivate customers to buy and keep buying and despite technological advances and access to more and more data and information – the tenets for success in sales and marketing do remain engrained in the customer buying process. In a recent article by Marketing Profs, an important guideline to work by includes five factors tha Read More
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30 Votes Vote

Twitter enters livestreaming partnership with ELEAGUE ahead of Counter Strike: Global Offensive championship

Posted by admin 1 day 45 minutes ago News
http://www.thedrum.com — Twitter reported Q2 earnings on Tuesday and missed yet again. Still, the call gave CEO Jack Dorsey a chance to pitch shareholders on his vision for video and livestreaming, which is now a key component of the company’s strategy moving forward.To date, the strategy has resulted in an impressive string of livestreaming partnerships with the NFL, NHL, MLB, and the NBA. Today, Twitter is extending be Read More
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20 Votes Vote

Chipotle ventures into the burger business with new offering

Posted by admin 1 day 45 minutes ago News
http://www.thedrum.com — After some months of speculation, Chipotle confirmed that it will indeed launch a burger chain this fall in Ohio, just outside of Columbus. It was thought that the company was diving into the burger world when it filed a trademark application, “Better Burger,” back in March. The new brand Tasty Made will focus on a limited menu of just burgers, fries and milkshakes."Early fast food burger restaur Read More
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37 Votes Vote

Norwegian Air installation provides personalized travel recommendations based on pulse and temperature

Posted by admin 1 day 45 minutes ago News
http://www.thedrum.com — To promote its dozens of flights that fly between the United States and Europe, Norwegian Air has launched an interactive installation in LA and Florida that it hopes will make Americans realize that the airline flies to more places than its name might suggest.Taking a cue from Norway’s iconic northern lights, Norwegian’s “Aura Reader” will read a person’s temperature and pulse to determine the c Read More
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20 Votes Vote

Real New Yorkers refuse to quote Trump in Emily's List spots

Posted by admin 1 day 45 minutes ago News
http://www.campaignlive.co.uk — SS+K ads directed at Millennial women will run during the Republican convention Read More
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