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38 Votes Vote

Seth Godin discusses the death of one-size-fits-all marketing efforts

Posted by admin 1 day 3 hours ago News
http://www.thedrum.com — During a rousing presentation at Advertising Week New York, author and marketing guru Seth Godin told the audience that one-size-fits-all campaigns made for the masses no longer make sense for brands in today’s world, a topic he has discussed at length  in the past.In his talk, Godin said that the “David Ogilvy” model of advertising has been busted since we live in a “world of clutter” where even Read More
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38 Votes Vote

Netbooster acquires 4Ps Marketing to grow European footprint

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http://www.thedrum.com — Netbooster has acquired London-based search agency 4Ps Marketing.  The deal will see the number of Netbooster employees in the UK swell to 140, with the group having over 850 members of staff globally across 25 locations.  Established by co-founders, Matt Phelan and Chris Hyland in 2008, the pair will lead the integration of the agency into its new parent company over the coming months.  Phelan w Read More
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37 Votes Vote

P&G marketing chief: 'measurement is the challenge ahead'

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http://www.thedrum.com — Speaking with The Drum, Sophie Blum, the vice president of marketing for Procter & Gamble’s EMEA and India region, voiced her belief that the increasingly fragmented digital landscape poses the entire media industry with a key challenge it must collectively rise to meet.On the sidelines of this month's Dmexco conference, the marketer told The Drum she believes her brand has a part to play in Read More
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37 Votes Vote

Beth Goss hired as new chief brand officer for 20th Century Fox

Posted by admin 1 day 3 hours ago News
http://www.thedrum.com — A newly created position at 20th Century Fox film was awarded to Beth Goss, who was hired to become chief brand officer (CBO) for the studio, Stacey Snider, chairman and CEO of 20th Century Fox Film announced today.As chief brand officer, Goss will manage the Fox film brands including current releases and library titles and those projects in development. In her role, Goss will collaborate with th Read More
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41 Votes Vote

Unilever’s ‘unstereotype’ crusade is helping grow its brands by 30%

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http://www.thedrum.com — Unilever’s commitment to stop stereotyping women in in its adverts is beginning to pay off after the FMCG giant revealed those brands – including Knorr, Dove, Cif and Surf – that have begun to eradicate outdated portrayals of gender are growing by 30 per cent.Launched at Cannes Lions this year, #unstereotype comes after Unilever carried out multiple studies around the world over the last two year Read More
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33 Votes Vote

Why women in ad land are working in a ‘toxic culture’

Posted by admin 1 day 3 hours ago News
http://www.thedrum.com — The furore around the comments made by former Saatchi & Saatchi chairman Kevin Roberts that the gender diversity in advertising debate is “over” pushed the issue even further in to the limelight, and now new research has found that 91 per cent of women in advertising have heard demeaning comments from male colleagues.Conducted by the 3% Movement, the ‘Elephant on Madison Avenue’ survey, quest Read More
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29 Votes Vote

Advertising Women of New York rebrands as 'She Runs It', pivots mission

Posted by admin 2 days ago News
http://www.thedrum.com — Advertising Women of New York (AWNY), a non-profit organization created more than 100 years ago to nurture and empower women as leaders, today unveiled a new brand identity designed to reflect the current and future state of marketing and media. The new brand – She Runs It – signals a pivot in the organization's mission, shifting from winning more seats at the table for women, to a sharper focus Read More
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26 Votes Vote

Brands like Campbell’s and Toyota tap IBM's Watson to deliver ads that listen and respond – and eventually learn

Posted by admin 2 days ago News
http://www.thedrum.com — As if humiliating humans on Jeopardy wasn’t enough, IBM’s Watson, a technology platform that says it uses natural language processing and machine learning to reveal insights from large amounts of unstructured data, is getting into the ad business.In fact, at the IAB Mixx conference in New York, Jeremy Steinberg, global head of sales at IBM’s The Weather Company, said Watson Ads, which he called “ Read More
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33 Votes Vote

Despite widening gap between politics and point of view, elders and millennials agree on a good app

Posted by admin 2 days ago News
http://www.thedrum.com — With the rising demand for new applications and experiences in the mobile world, enterprise software solutions company CA Technologies has teamed with CNN this election season to  highlight the rising demand for new applications and experiences in the mobile world.The App Culture campaign, created by John McNeil Studio (JMS), an agency and production company based in Berkeley, California, kicked Read More
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25 Votes Vote

Facebook’s VP of global marketing solutions Carolyn Everson apologizes for video metric controversy

Posted by admin 2 days ago News
http://www.thedrum.com — Before kicking off a panel at Advertising Week with PepsiCo’s global beverage group president Brad Jakeman and JPMorgan Chase’s chief marketing officer Kristin Lemkau, Facebook’s vice president of global marketing solutions Carolyn Everson began the session by addressing and apologizing for the social media giant’s recent video metric miscalculation that led marketers to overestimate how much tim Read More
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42 Votes Vote

Madonna Badger: creative directors are ‘picking up the sexist paintbrush' to get more clicks

Posted by admin 2 days ago News
http://www.thedrum.com — While the #femvertising movement is seeing brands and advertisers think differently about how they portray women in their communications, the temptation to create content that sexualises women for clicks is still prevalent in the industry, with creative directors 'picking up the sexist paintbrush’ to generate more eyeballs, according to Madonna Badger, co-founder of agency Badger & Winters.Dr Read More
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