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38 Votes Vote

Carrie McCament joins Brownstein Group as CMO

Posted by admin 20 hours ago News
http://www.thedrum.com — Carrie McCament has joined Philadelphia's Brownstein Group as chief marketing officer. McCament will oversee Brownstein Group’s overall brand positioning and marketing initiatives while focusing on the agency's strategic growth. She brings 30 years of marketing and business development experience with her, having worked with IPG, Omnicom and Publicis previously. “We were looking for someone that Read More
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40 Votes Vote

Whereable Technologies will partner with security company GEO to enhance first-ever personal security wearable RiskBand

Posted by admin 20 hours ago News
http://www.thedrum.com — Whereable Technologies LLC's  inaugural product RiskBand, the first wearable, live-monitored personal safety device that does not require a connection to a cell phone has partnered with GEOS Safety Solutions, a global leader in security and personal safety, the company announced today.The five year deal provides RiskBand with a world-class emergency monitoring and response team that can transmit  Read More
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29 Votes Vote

Reese's steps up UK presence and takes #sorrynotsorry campaign to SW4 festival

Posted by admin 1 day 20 hours ago News
http://www.thedrum.com — Peanut butter and chocolate brand Reese’s is extending its current UK social media campaign with experiential activity this weekend at London's SW4 festival. As part of the #sorrynotsorry campaign the brand is working with brand activation agency Field Day to engage with Reese’s young target audience of ‘pleasure rebels’, who are people who are 'unapologetic about having fun'. The festival activa Read More
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42 Votes Vote

Snapchat is set to introduce behavioural targeting

Posted by admin 1 day 20 hours ago News
http://www.thedrum.com — Snapchat will soon be able to offer advertisers a more sophisticated targeting capability with the introduction of a new behavioral targeting tool. Advertisers will be able to tailor campaigns based on the type of content Snapchat users consume, by utilising data collected from users within the app.According to Business Insider, Snapchat's director of revenue operations Clement Xue revealed the n Read More
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28 Votes Vote

Charity fundraisers face closure following tougher cold calling regulations

Posted by admin 1 day 20 hours ago News
http://www.thedrum.com — Charity fundraising agencies are facing closure as the public wises up to their bombardment tactics and the government cracks down on such businesses with tougher rules. Many agencies have been accused of targeting vulnerable, elderly people, and just last week Pell & Bales, one of the largest telephone fundraisers in the country went out of business due to declining profits. It blamed “the c Read More
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42 Votes Vote

'Be who you are': Exceptional Women Out West podcast featuring Kathryn Schotthoefer, president, M&C Saatchi/Heavenspot

Posted by admin 1 day 20 hours ago News
http://www.thedrum.com — Working in the entertainment industry does not define Kathryn Schotthoefer. Neither does her multi-cultural background. Neither does her former existence as a musician or her philanthropic efforts. All those aspects of her do combine, however, to making her the successful person she is today, which is the president of M&C Saatchi, Heavenspot – a socially-powered digital creative agency in Los Read More
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25 Votes Vote

Amazon tests 30-hour work week for certain teams

Posted by admin 2 days ago News
http://www.thedrum.com — Amazon is reportedly to launch a pilot that will experiment with a 30-hour work week for certain teams.The Washington Post reports that the program will cover “a few dozen” of the retailer’s human resources team, who will earn 75 per cent of what their full-time counterparts earn. Currently, the business employs part-time staff who share the same benefits as full-time workers, though the pilot pr Read More
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23 Votes Vote

Spotify slams report it is punishing artists who have exclusive deals with Apple Music

Posted by admin 2 days ago News
http://www.thedrum.com — It might not like artists having exclusive deals with its rivals but Spotify does not punish them by making them harder to find in its library, it has argued following a report that claimed it did. The defense follows a report that claimed the business supposedly punishes those artists who have exclusive deals with the likes of Apple Music or Tidal. It’s been going on for around a year, though it Read More
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36 Votes Vote

Digging for the best Olympics brand ambassadors

Posted by admin 3 days ago News
http://www.thedrum.com — Allison+Partners dug some serious data to find which gold medal athletes from the 2016 Olympic Games would translate the best as advertising spokespeople and brand sponsors. The global communications company called it the “Influence Impact” and it worked in conjunction with data scientists and mathematicians to create an optimal channel mix and a formula that measures the potential impact of any Read More
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38 Votes Vote

L'Oreal celebrates diversity and targets men with new 'Truly Yours' positioning

Posted by admin 3 days ago News
http://www.thedrum.com — L'Oreal has enlisted a string of influencers to front it's latest campaign, which marks two firsts for the brand. The makeup giant's new 'Yours Truly' spot, which centres around diversity, has seen it adopt a new brand strapline and also features the first man ever to star in a mass market cosmetics ad. Focusing on the 'shades' of foundation worn by brand ambassadors like Cheryl Fernandez-Versini Read More
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31 Votes Vote

Kevin Bacon channels Britney in EE Apple Music promotion

Posted by admin 3 days ago News
http://www.thedrum.com — EE has channelled the charismatic oddness of Kevin Bacon to front its TV ad signaling that new and upgrading customers will receive six month’s free Apple Music.Coming under scrutiny from Britney Spears, Bacon adopts an unflattering tight red number in his tribute to the star.Launching today, Friday 26 August, the multi-million-pound campaign will run for one month, snapping up a premium slot dur Read More
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